App Design for Startups: Key Steps

We are aware that effective design generates sales. This holds true for mobile app development as well. To stand out from many apps, you must quickly captivate users with your product to make them choose yours. Research indicates that users take just 7 seconds to decide whether they like an app or not.

Companies need exceptional app design services to draw in and keep users. We’ll explore the advantages of UI/UX design and how startups utilize it to attain success.

App design is how a program looks and works for users. Clever design is both attractive and easy to use. Design isn’t solely about aesthetic appeal; its primary focus is on user-friendliness.

If users find an app confusing or difficult, they will delete it and may never use it again. This is why we cannot overlook the significance of design.

What sets UI apart from UX?
Many people wonder about the difference between UI and UX. Are they the same?
User Experience and User Interface may sound alike, but they are quite different. However, they both need each other to function effectively. Let’s explain it further:

User Experience (UX)

UX helps users reach their main goal, like booking a flight, ordering food, or getting a taxi. When crafting app design, always keep the users’ needs in mind and do everything possible to help them “complete the journey.” Using an app shouldn’t feel like one is taking an IQ test.

For instance, consider two delivery options:

  • One where all you need to register is your phone number.
  • Before buying something, you must fill out a long form with your personal details like contact info, address, and more.

Which app would you prefer? Obviously, the first one. When you’re hungry and short on time for lunch, the last thing you want is to grapple with complicated registration forms.

User Interface (UI)

This encompasses all the elements that users see and interact with, such as:

  • Buttons
  • Text fields
  • Checkboxes
  • Sliders
  • Search bars
  • Tags
  • Icons

UI focuses on enhancing the user’s experience with the product. Consider well-known applications like Airbnb, Telegram, or Uber. Their design is simple but attractive.
Breaking a big task into smaller steps and not overwhelming the user is the art of UI/UX design. Designers rely on their experience and insights to comprehend user needs. They then utilize this understanding to develop products that genuinely satisfy users. This approach avoids the need to guess what users might prefer.

Stages of UI/UX Design

Whether you hire a freelancer or an outsourcing company, the stages of app design development will be similar.


The initial stage in achieving exceptional UI/UX design is conducting market research. We conduct marketing studies and examine competitors’ equivalent products. This helps us craft solutions that are a step ahead of other market players.
Additionally, we familiarize ourselves with the product’s business logic and client requirements. If you have any references or specific design development requirements, please provide them as early as possible. This way, we can better understand your needs.


App Design for Startups: Wireframes

Wireframes display screen connections and components like buttons, pop-ups, graphics, and text. They don’t include content such as photos, videos, colors, and fonts. Wireframes are important for showing the product’s logic in a simple black and white format, without distractions.

Design Concept

App Design for Startups

We study the information and show 1-2 visual screens that represent the style and user flow of the future product. These screens display the main design elements and their positions. They are a wonderful way to present ideas to the client.
To move forward, we need to agree on everything. We will have a call with the team and then present our concept. If everyone is happy, we can move on to the next step in designing the app.

Visual Design

Visual design is the step where we add animations, logos, colors, and special fonts. This creates a clickable prototype that matches your brand’s style and voice. You can give this to the development team or show it to investors. If you don’t have a trustworthy development team, we can help with app design.

Does Your Product Need UI/UX Design?

App design development takes 1-2 months and comes at a cost, leading some startups to believe they can skip it. However, trying to save on one of the most crucial components of your app (the part users can see and interact with!) might not be the best idea. Professional UI/UX design isn’t about appealing visuals; it’s the foundation of your product’s logic. If you don’t want to disappoint your customers, you need an intuitive interface, which only professionals can craft.

The Impact of UI/UX Design on Your App’s Success

A study on the ROI of UI/UX design suggests that for every dollar invested in user experience, there’s a potential return of up to one hundred times that amount. Imagine the profit margins!
Leading firms that prioritize UX have been observed to outperform major stock market indices by a significant margin. Research indicates that a well-thought-out user interface can boost conversion rates by over 200%. And if you manage to enhance customer retention by just 5%, profits can soar by more than 25%.
Satisfied users often become brand ambassadors, sharing their positive experiences with many. In fact, users with vast experience are likely to recommend the product to a considerable number of their peers.

Common Pitfalls of UI/UX Design:

Understanding the significance of investing in top-notch UI/UX design is crucial. Here are some ways in which poor UI/UX can let you down:

  • Not Knowing What the User Wants: There are techniques to empathize with users, such as creating user personas or drafting user stories. It’s easy to be biased; you might adore your project, but that doesn’t guarantee users will. Engage real people before developing the product. Experience has shown they might surprise you with insights you hadn’t considered.
  • Prioritizing Creativity Over Convenience: Your app might look stunning and stand out, but if real users can’t see its value, what’s the point? For instance, companies often invest in custom fonts to establish brand identity. However, overly creative fonts can be challenging to read.

Remember, the product should cater to user convenience. The primary focus of UI is to ensure that the user’s experience with the product is pleasant. Consider popular apps such as Airbnb, Telegram, and Uber.
Their design is simple yet attractive. The key to UI/UX design is to divide complex tasks into smaller, manageable steps and avoid burdening the user with unnecessary actions.
Design should prioritize their needs over mere artistic expression. To draw in and retain users, businesses need high-quality app design services. Let’s explore the advantages of UI/UX design and how startups utilize it to attain success.
App design refers to the visual presentation of software customized to suit user habits. Effective design is both visually appealing and easy for users to navigate.

  • Implementing Non-intuitive Navigation: Users have years of experience interacting with digital products. They expect familiar buttons in specific places and navigate screens using intuitive mechanisms (like scrolling or arrows). Avoid reinventing the wheel, or you might end up with a product that’s not user-friendly.

Collaborating with an experienced UI/UX design team can help you avoid these pitfalls.

Advantages of Designing an App for Startups:
Successfully navigating the common pitfalls of UI/UX design already sets you on the path to success. Let’s delve into the benefits of UI/UX for business:

  • Easier Problem-Solving: By prioritizing UI/UX design and user feedback from the outset, you can identify issues during the initial stages of the project. The earlier you catch them, the easier they are to address.
  • Inspiration for New Ideas: Draw inspiration from end-user feedback and implement features that genuinely cater to their needs.
  • Faster Market Entry: With a ready design concept, you can gather user feedback to gauge market demand for your product. All that’s left is to move to development, which typically takes 3-6 months.

Investing time and resources in app design will undoubtedly yield returns, giving you a competitive edge.


App design is an indispensable step towards project success. A well-thought-out business logic combined with an appealing visual design enhances the chances of your product resonating with its target audience. Don’t skimp on user interface design; conduct comprehensive UI/UX research to craft an intuitive app that users will love.


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