CRM system for medical equipment and healthcare products supply

Custom web application developed for companies that supply durable medical equipment and units for diabetes testing.


The Customer is a large nationally recognized and accredited healthcare organization. The company’s extensive network in the United States, in particular, provide a variety of portable healthcare devices, as well as diabetes testing supplies.

The Customer addressed PieSoft with the request to develop web application that will enable to optimize the company’s interaction with current and potential customers and enhance effectiveness, efficiency, and productivity of the management system.


The web application delivered by PieSoft provides authorized partners with a web interface to customer relationship management services. The system enables the following key business processes:

  • primary contact with the client;
  • determining clients’ interests;
  • cooperation with clinicians;
  • cooperation with insurance companies;
  • automatization of payment and delivery processes;
  • reports generation;
  • sales outcome analysis.

Ensured compliance with company’s style guide

For a healthcare company focused on high-quality technologies, customer service and state-of-the-art facilities that increase the safety, efficiency, and comfort in the healthcare environment on an individual basis, look and feel consistency over all its customers and partners is as essential as brand consistency.
The web application’s UI fully corresponds to the Customer’s manual of style and ensures a positive user experience.

In addition to modern design and sound workmanship of the production delivered by PieSoft, this is one of the principal reasons why the CRM system is currently used by more than 40 USA healthcare companies.

Technical Overview

PieSoft fully qualified specialists performed the tasks they were approached with in close partnership with the Customer’s highly skilled team.

Currently similar systems are present in limited variants on the market. The application was decided to make PHP5 based and to be implemented with the following technologies and frameworks: Symfony2, Bootstrap, SOAP, Rest API, JSON, WebSockets, Composer, cURL. MySQL based, PervasiveSQL, DynamoDB.

The system was integrated with the following systems and services: FedEx, USPS, Medicare, Forte Interactive Voice Response, SureScripts, RelayHealth, Cerner Multum, Brightree, Noble Direct, Voice Broadcasting Corp.


The application was fully deployed and is currently enabling to meet the fundamental goal pursued by the Customer – that of driving sales, facilitating cooperation and complementing operations of the company’s authorized partners in all different areas of the healthcare industry.

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